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“ Choosing the right features for your custom ”
  1. efine Your Objectives:
    • Start by clearly defining the goals and objectives of your software. What problem do you want it to solve? What are your primary and secondary objectives? Understanding your goals is essential before selecting features.
  2. Understand Your Target Audience:
    • Know your target users and their needs. Consider their demographics, preferences, and pain points. Create user personas to help you design features that cater to their requirements.
  3. Gather Requirements:
    • Work with stakeholders, team members, and potential users to gather a list of requirements. What functions and features do they believe are essential for the software to be successful?
  4. Prioritize Features:
    • Not all features are of equal importance. Use techniques like the MoSCoW method (Must-haves, Should-haves, Could-haves, and Won’t-haves) to prioritize features based on their criticality and feasibility.
  5. Competitive Analysis:
    • Research competitors or similar applications. Analyze their feature sets to identify what works well and what can be improved. This can help you decide on features that give you a competitive edge.
  6. Create a Feature List:
    • Based on your research, requirements, and prioritization, create a comprehensive list of features. This list will serve as a foundation for the software’s development.
  7. MVP (Minimum Viable Product):
    • Consider developing an MVP first. An MVP is a scaled-down version of your software with only the most critical features. This allows you to launch quickly and gather user feedback for further feature development.

Whether you’re kicking off a new campaign or looking to revamp your strategy, the lessons you’ll learn will be universal to all small business email marketing.

MailChimp is an email marketing service provider founded in 2001. It has 9 million users that collectively send over 15 billion emails through the service each month.

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Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit “send”? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources.

Whether you’re kicking off a new campaign or looking to revamp your strategy, the lessons you’ll learn will be universal to all small business email marketing.

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Habitasse per feugiat aliquam luctus accumsan curae

Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit “send”? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources.

  • Email is a crucial channel in any marketing.
  • Curious what to say? How to say it?
  • Whether you’re kicking off a new campaign.
  • Habitasse per feugiat aliquam luctus accumsan curae

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