- eCommerce Growth: eCommerce experienced significant growth in 2020, and this trend continued into 2021. Online sales were expected to account for a larger share of retail sales, with growth rates varying by industry.
- Mobile Commerce: The importance of mobile commerce continued to rise in 2021. A significant percentage of eCommerce transactions were made on mobile devices. Mobile optimization and responsive design were crucial for online stores.
- Social Commerce: Social media platforms played a vital role in eCommerce. Many consumers discovered and purchased products directly through platforms like Instagram, Facebook, and Pinterest. This trend was expected to continue in 2021.
- Personalization: Personalized marketing became increasingly important. Businesses that offered personalized product recommendations and tailored shopping experiences tended to perform better.
- Customer Reviews: Customer reviews and ratings were essential for building trust with potential buyers. Positive reviews and social proof had a significant impact on purchase decisions.
- Video Marketing: Video content continued to be an effective way to engage customers. Product videos, tutorials, and live streaming became popular methods for eCommerce brands to showcase their products.
- Email Marketing: Email marketing remained a powerful tool for eCommerce businesses. Segmented and personalized email campaigns had higher open and click-through rates.
- Cart Abandonment Rates: Reducing cart abandonment rates was a priority for online retailers. Remarketing and abandoned cart emails helped recover lost sales.
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Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit “send”? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources.
Whether you’re kicking off a new campaign or looking to revamp your strategy, the lessons you’ll learn will be universal to all small business email marketing.
Habitasse per feugiat aliquam luctus accumsan curae
Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit “send”? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources. Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur.
Curious what to say? How to say it? How often to hit “send”? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources.
